Norway’s electric car subscription service imove closes $22.3M Series A led by AutoScout24

Techcrunch: The “subscribe to your car” movement has been taking off in recent years

The “subscribe to your car” movement has been taking off in recent years, with the appearance of Fleks in the U.K., Cazoo (after its acquisition of Drover) and Care by Volvo Hertz, to name just a few.

Into this space has appeared out of Norway, with what appears, at least, to be a new twist on the whole thing: a white-label platform offered to industry to enable it to offer these car subscription services under their own brands. Imove’s platform allows users to subscribe to electric vehicles from 18 different manufacturers and more than 50 different models.

Read full article at Techcrunch: Link

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