imove welcomes Ane Furu from Møller Mobility Group as new COO

From Møller and Hyre to a top role in imove, Furu is excited to use her entrepreneurial mindset.

Ane Furu has been hired as COO at imove and previously was the director of Møller Mobility Group's investment in new mobility solutions. Now she will be involved in the development of the mobility company where Frydenbø and Hedin are major owners. There she will be responsible for customer development, operations and growth in imove.

“We are very happy that Ane has become part of the team, and we are very much looking forward to launching services all over Europe with her,” says CEO and co-founder of imove, Hans Kristian Aas.

Furu has a master's degree in economics and administration from NHH. Recently, she was the director of new mobility services in Møller Mobility Group, where she was responsible for developing and leading the group's mobility strategy and investment portfolio, including the car-sharing service, Hyre. She also has experience from Bertel O. Steen, in addition to Capgemini and Posten / Bring.

After six years on the importer and dealer side, Furu now wants to use her entrepreneurial mindset.

“I want to bring larger companies and startups together to create win-win situations. The larger companies should not look at startups as a threat, but as a partner they can collaborate and share knowledge with and not least innovate with,” says Furu.

imove delivers car subscription technology to third-party companies, and already has large customers such as Lexus and Toyota on the customer list. This week, the Norwegian Consumer Council published a report ranking the best car subscription providers in the country. Imove and Kinto Flex were at the top of the list. 

Ane's arrival at imove was featured in the Norwegian publication, Bilnytt, and the Norwegian article can be found here.

About imove

imove is a Norwegian mobility company that specializes in car subscription services. The company enables car dealers, mobility companies, insurance companies, subcontractors and investors to offer their own car subscription service through a comprehensive white label solution. imove also operates its own car subscription service in Norway, Sweden and the Netherlands under the same name.

Contact: Hans Kristian Aas,, +47 920 56 108

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