Norway sits in the far North of Europe – known for its fantastic fjord landscape, northern light, and polar bears. But did you know that Norway is also one of the most digital countries globally, is a primary global provider of pure renewable waterfall energy, and has the highest density of electric vehicles?
Norway is by far the country where EV adoption has come the furthest. Fully electric vehicles account for over 75% of new cars sold in major cities, and the electric vehicle share is closing to 25% of the total car fleet in some cities. During the last decade, Norway has acquired hands-on experience of what it takes to electrify the vehicle fleet, experienced radical changes in consumer behavior, and worked out pioneer industry recipes to adapt and benefit from the electric revolution.
This Norwegian DNA was a crucial part of how imove started. The existing automotive industry is being turned upside-down by significant changes - a perfect storm for challenging traditional ways and launching new services. Consumers demand more environmentally friendly transportation and easily accessible digital services that seamlessly adapt to unique needs and convenience-oriented lifestyles. A car subscription service provides the needed flexibility and bundles services that meet modern customers’ expectations.
Car subscription is expected to make a substantial impact on the Automotive industry. OEMs and industry experts estimate that 20-30% of new car sales globally will be in the shape of a subscription service already by 2025. Today car subscription and bundling services are top strategic priorities for any Automotive executives.