Multi-channel distribution

Car subscription as a Service.

Book a demo
1000+ vehicles live on the platform
Trusted by


Automaker Group

Volkswagen Financial Services


Hedin Automotive



Digital Marketplace

Toyota / Lexus


Gjensidige Insurance


FINN Schibsted

Digital Marketplace

Gjensidige Insurance


FINN Schibsted

Digital Marketplace

1000 vehicles

Live on the platform

A complete car subscription platform

Distribution l Tech l Services

imove is establishing the future of the automotive industry by enabling Car subscription as a Service. Since launching in 2018, we have offered innovative car solutions and helped OEMs, Importers, Dealerships, and Digital marketplaces to succeed with car subscription.

A powerful process engine let you decide inventory of vehicles, unique building blocks (insurance, financing ++), customer journey and customized look and feel

Our partners emphasizes that imove’s insights are just as important as the best of breed platform

As our partner you are given access to our skilled and highly experienced sales and operations team.

The optimization dashboard shows real-time insights about fleet financials and customers, ensuring a high degree of fleet utilization.


An efficient customer acquisition through a fully digital multi-channel distribution with your own preferred brand.

Subscription & Management

A Car subscription management platform enabling scalable and profitable car subscription through high degree of automation.


Offering providers the a la carte menu for operational services and ecosystem partners, enabling a smooth customer experience.

What is Car subscription as a Service?

imove offers the essentials for success with car subscription: Distribution, management platform, and services that enable a smooth customer experience.

Book a demo

Build on existing customer relationship and increase share of wallet

Industries we work with:

Car manufacturers
Offer the vehicles of tomorrow via the channels of tomorrow.

Bank & Finance
Explore flexible data-driven fleet financing together with partners in the Automotive industry.

Move closer to partners in the Automotive industry and utilize existing customer base.

Offer high-interest car services to customers to increase loyalty and share of wallet.

Bundle home and mobility for a more holistic service.

Become the of car subscription to increase customer relevance and generate new types of revenue.

What's up

Read about our latest deliveries, insights, and happenings at imove!

Car subscription barometer reveals the business model is here to stay

Our telematics partners, INVERS, release a car subscription market barometer full of valuable insight.


imove and CUPRA Norway enter into a partnership

The OEM and tech provider launch the subscription service CUPRA Frii.


Car Subscription MasterClass

imove shares insight on how to lower operations costs and control value depreciation.


Open Positions

We are proud to deliver Kinto Flex
to Toyota and Lexus in Europe.

We walk the talk

To ensure state-of-art cutting-edge solutions, we don’t just sit in our office and develop software. In 2018, we "took our own medicine" and rolled out imove as a Car subscription Service. Every day we get hands-on experience and analyze our success, which continuously improves our service.

Visit imove

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